The artist however, Chris Martin often has a lot of close- ups within his music videos as he is the lead singer. With Coldplay this isn’t so much the case as their music videos are quite random and they don’t always stick to a particular theme. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. The music is also quite uplifting and atmospheric, such as the visuals are as beautiful landscapes are shown and natural lighting such as the sunset is used as well. When the climax of the song hits, the scene of when the elephant finally finds his friends and family is filmed in slow motion and high energy. A lot of the editing synchronizes with the beat and rhythm of the music and responds to the percussion and timbre of the sounds of which the music emits. There is also a relationship between music and visuals. Visually, the lyrics on the other hand are displayed quite clearly in the form of writing on cardboard so there is also a clear relationship between the lyrics and the music video. Coldplay chose to tell the story through a simpler narrative in order for the song’s message to get across with ease. The video shows an elephant escaping captivity to join its friends whereas the song tells of a girl realizing her life isn’t what she expected and wishing her life was perfect, which would be paradise. There is a relationship between lyrics and visuals to some extent however, parts of the music video are also contradicting. There is also a moment in the music video that shows the band performing in front of a live audience which also emphasizes that the band has a rock element to it. Most alternative and indie bands go for dark and thought provoking concepts whereas this specific music video differs as it obtains a simple story line that can be easily understood and the atmosphere and feel that the video emits is quite humorous and optimistic because of its light, bright colours and childish costumes worn by the band mates. This alternative rock/ pop band creates a humorous and moving music video depicting the journey of an escapee ‘elephant’ with the aim to get to his fellow band mates.Īgain, it is important to mention that this band is of the alternative rock/ pop genre as most of their videos have hidden meanings, are abstract and tend to receive different perspectives and interpretations from the audience. The video ends with four "elephants" running along the Savannah towards the retiring camera.The next music video that will be analysed using Goodwin’s Theory is of Paradise by Coldplay. Glad to meet, they all start playing musical instruments and singing. Finally, he arrives in the Savannah, where he meets three of the same "elephants" (the rest of the Coldplay members). Further, the character goes on a mono-cycle along the track, simultaneously voting unsuccessfully. Dancing in front of passers-by, he collects some money, goes to the store and buys a unicycle (there was not enough money for the usual one). Then, in the clip appear the urban views of Johannesburg, including the Nelson Mandela Bridge and the Bramfontein railroad tracks. Having got on board the plane and hiding in a suitcase, he gets to Cape Town. In the video, a man dressed in an elephant suit (Chris Martin) escapes from the zoo and, first on a stolen bike, and then by metro arrives at Heathrow Airport. Their new video for 'Paradise' features one lonely elephan. In the video, a man dressed as an elephant escapes from a zoo, in London. Its likely a persons version of 'paradise' is unique to his or her own interests and desires, yet Coldplay feels no shame in declaring that their idyllic land of choice involves fuzzy elephants, or humans wearing full-body animal costumes. The song was released as the second single from their fifth album, Mylo Xyloto. Music video "Paradise" by the British alternative rock band Coldplay.
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